The problem: No one could find a thing. To solve it, we set out to define areas of knowledge relevant to Intuit, and deliver a strategic capability that introduced a completely new central taxonomy with a mix of services. Set objectives Reduce customer frustration Improve findability and discoverability via navigation and search …

Coauthored by Sarah Mohs, Senior Content Designer at Intuit How often have engineers asked your content team to build something? When we got a meeting invite from DevOps, we were confused. Ashish and Wendi came with a project for Intuit’s Engineering Days hackathon. Diversity and inclusion is part of who…

Every content strategist knows these signs. They tell us when an expert didn’t design our content architecture. And tell us there’s more fun to come. — 1. The team describes your content architecture as XML over NoSQL Content architecture isn’t specific to technologies or vendors like Adobe or projects like WordPress. In fact, that’s like missing the point. Content architects design it independently from technologies and express it through them.

We often talk about creating workplaces that welcome everyone, a dynamic that’s deeply important to me. I also believe that most people, including myself, don’t have a clear road map for how to make this happen. Here’s what I do know. Creating an inclusive work environment is a daily, intentional…

Style guides have a long history in the writing process. They’ve always affected more than what counts as good content. They affected our writing process and behaviors, our sense of community, even our egos. As AI pushes the style guide another step, how will it push us along too? Stacking style manuals The…

Start talking about systems and it hits some people like a dose of cold medicine. Besides having little visual interest, there’s an idea that systems are the enemy of creativity. And if you’re a creative person, an enemy of yours. Systems really aren’t though. — Systems design in content strategy To start off, let’s grab a working definition of systems in the content strategy field. Within Brain Traffic’s content strategy quad, structure and process are the two parts of systems design.